Merger News

Housing Plus Group and Stafford and Rural Homes agree to merge.

“New group will make a significant difference to the lives of people and communities.”

•    2,000 new homes
•    100 new apprenticeship places
•    Customer voice at board level
•    More care and support for older people

Housing Plus Group and Stafford and Rural Homes are to merge, creating an influential housing, care and property group for Staffordshire and Shropshire which is expected to launch on 1 October 2019.

The combined group - including Severnside Housing, South Staffordshire Housing Association and Care Plus - will own and manage around 18,000 homes and provide employment, training and apprenticeships for 800 local people. The Housing Plus Group name will be retained until the new board is in place and can properly consider the group name and branding.

The merged group has committed to offering a wider choice of homes, starting work on the construction of 2,000 new homes for rent, shared ownership and outright sale by 2023. 

Merger will also bring improved career prospects and the promise of 100 new apprenticeship places in the group and its supply chain within five years of launch. Housing Plus Group has pledged to remain accountable to its customers, with a customer voice at board level.

Sarah Boden, currently chief executive at Housing Plus Group, has been appointed designate chief executive of the new group. She said: “The merger is a fantastic opportunity, which will bring long lasting benefits to our customers and local partners. Joining together we will be stronger, more resilient and able to offer the best possible homes and services.

“We also expect to be able to deliver almost one-third more hours of care and support for older people who want to continue living independently, in their own homes.”  

Alison Hadden (currently chair of Stafford and Rural Homes), is chair designate of the combined group. She said: “This is an exciting joining together of successful, neighbouring housing providers sharing very similar values and ambitions.  The experience, skills, resources and energy of the combined group will make a significant difference to the lives of people and communities.”

Karen Armitage, chief executive of Stafford & Rural Homes said: “It has been a huge honour to be the chief executive of Stafford and Rural Homes from the day the company was formed. I have thoroughly enjoyed working with Stafford Borough Council, staff, customers and stakeholders over thirteen years to help make Stafford a Great Place to Live, Work and Grow. 

“I wish Sarah Boden, the chief executive of the new group every success.”

Home » Your voice matters